With Apple $AAPL one chapter is definitively closing and another is opening. The company has officially confirmed that the new issuer of the Apple Card will be JPMorgan Chase $JPM , which will gradually take over the role of the previous partner Goldman Sachs. However, this is not a sudden cut — the whole process is expected to take about 24 months, so very gradually and...
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This marks a clean strategic transition rather than a disruption. Moving the Apple Card to JPMorgan gives Apple a more durable, experienced banking partner as it scales financial services. For investors, it reduces execution and regulatory risk while keeping Apple’s ecosystem strategy intact.