US giant Amazon has decided to compete with popular shopping platforms such as Chinese e-tailers Shein and Temu and has launched a new concept called "Amazon Haul." This mobile store, which focuses on affordable goods under $20, is mainly meant to appeal to customers looking for low prices. The offerings include a wide range of products from fashion to home accessories to electronics.
Amazon Haul was launched this week as part of Amazon's $AMZNapp and brings a diverse range of goods at ultra-low prices to the US market. According to GlobalData's director of retail Neil Saunders, the launch of Haul is in response to the rapid growth of Chinese markets in the US, which is driven by demand for low-cost goods.
"The low-cost retail space has grown significantly in recent years, and while Amazon's homepage has a reputation for being a bargain, its wide range of offerings don't always feel like a typical destination for everyday low-price shopping," Saunders explained.
According to Amazon, most…