PINTEREST IS GAINING MOMENTUM

Impulse purchases, the instant decisions that often lead consumers to buy products they didn't originally intend to buy, are not going away. According to a recent report by analysts at RBC Capital Markets, this ongoing trend is a significant boon for specific platforms like Pinterest.

Pinterest, a well-known social media platform that allows users to embed visual content, or "pin" it, was upgraded by RBC analysts led by Brad Erickson from "Sector Perform" to "Outperform" status in their Sunday report titled "When Browsing Turns into Shopping." In addition, the analysts raised their price target for Pinterest stock from $32 to $46.