Adobe shares fall after weaker outlook on monetization of AI tools

Shares of Adobe fell today after its outlook for the coming quarter failed to reassure investors hoping for quick financial results from newly introduced artificial intelligence tools. Although Adobe has been integrating AI into its core products such as Photoshop and Illustrator in recent months, investors are getting impatient and expecting faster monetization of these innovations. Meanwhile, there is increasing pressure from competitors, especially startups and companies like Canva and Salesforce, which are also betting on AI.

Adobe has long been known for its software tools. Recently, the company has invested heavily in developing and deploying AI technologies, such as Firefly, which are now part of well-known applications such as Photoshop and Illustrator. This innovation promises to significantly increase user productivity, which should lead to revenue growth. Yet these AI tools have so far failed to prove that they can generate the expected revenue, causing nervousness among…