Take-Two has launched pre-orders for GTA VI.
A billion dollars in pre-orders per hour. And the game hasn't even been released yet.
What interests me more than these one-off numbers is what will happen in a year. GTA Online drove Take-Two’s margins for years after the release of GTA V — microtransactions, DLC, the whole in-game economy. If GTA VI catches on similarly, this is just the beginning, not the peak.
On the other hand — the market loves hype, and hype sometimes shows up in the price before the hard numbers arrive. Rockstar has a history of delays, so any hiccup around launch can quickly cool sentiment. And $TTWO is definitely not a cheap stock even without GTA VI priced in.
So I’m leaning toward waiting for the actual launch and the first GTA Online numbers. But I’m watching it closely.
What’s your take on the video game industry and the release of GTA VI?
I'm starting to get TikTok recommendations for videos from mostly American finfluencers recommending to buy $TTWO, and it's true that a lot of people around me have begun to take an interest in this company simply because of the GTA VI release...
In my view there will be a small rise, mostly for the reasons I described above, followed by a quick reality check. We'll see what people on TikTok say then :D