Today, Pinterest $PINS reported results that exceeded expectations. Active users for the month reached 465 million. USD. Analysts were expecting 463.2 million. USD. Average revenue per user was $1.53. Analysts were expecting USD 1.54/user.
Until a few months ago, I thought other social networks would overtake it, but in May it announced a partnership with e-commerce giant Amazon.com and is slowly transforming from an advertising platform to a sales platform.
I occasionally use Pinterest's services, but I probably wouldn't buy their stock. However, it is interesting that this platform is changing from an advertising platform to a sales platform.
Pinterest sales? I don't know about that. It's an interesting business.
Their results are slowly improving, they're just going to have to adjust costs a little bit, they had more than a 10% increase there this quarter.
I think the numbers match. Overall, I think the platform isn't monetized enough and isn't living up to its potential. But if there were a lot of ads, the number of users would drop.