Why will Netflix and Amazon dominate live sports?

Nowadays, viewers no longer have to choose between traditional TV and streaming services - the two platforms overlap, especially in the area of sports broadcasting. Netflix and Amazon are among the giants trying to outdo traditional broadcasters such as Disney and Comcast by investing in live sports. How is this trend affecting viewers and what does it mean for the future of TV entertainment?

Streaming platforms are easier to cancel than traditional cable services. This factor is forcing streaming content providers to look for ways to retain subscribers. The answer appears to be live sports, which has a loyal viewer base and compels subscribers to stay on the platform long-term.

Amazon$AMZN recognized this trend and introduced broadcasts of Thursday Night Football, which ran for 18 straight weeks. If viewers wanted to watch these games, they had no reason to cancel their subscription. A similar strategy is now being followed by Netflix $NFLX, which recently began offering WWE content and…