Portfolio under the microscope: $AAPL before earnings – buy zone remains at $245 USD 🍏

Apple will report quarterly earnings tomorrow after the close and it will undoubtedly be one of the most important events of the week. My buy price remains unchanged at 245 USD and at this time I see no reason to adjust it before the results. I would really like to hold this stock long-term in my portfolio.

Market expectations:

Wall Street is currently expecting roughly the following numbers:

→ revenues around $109–110 billion

→ earnings per share around $1.95

→ Services revenue near $30 billion

As usual, the guidance will likely be even more important than the headline figures.

Why I’m keeping the entry price for now:

- exceptionally strong balance sheet and ability to generate huge cash flow

- a premium ecosystem with exceptional customer loyalty

- the Services segment continues to support stability and margin growth

- any post-earnings dip could provide an attractive entry opportunity

At the $245 level, in my view the risk-reward ratio improves significantly.

Flexibility is key:

If the results surprise significantly—positively or negatively—I’m ready to reconsider my entry price. This could mean:

→ a higher buy level if fundamentals materially improve

→ a lower entry if there is a meaningful compression in valuation

Discipline is always important.

Impact on the Magnificent Seven:

Apple remains one of the main pillars of the Magnificent Seven and its movement often affects the whole sector:

$MSFT $NVDA $AMZN $GOOGL $META $TSLA

Strong results can boost sentiment across the entire tech sector. Conversely, a disappointment could weigh on the whole Nasdaq. Apple’s results thus rarely affect only $AAPL itself.

What I’ll be watching most:

→ iPhone revenue

→ growth in the Services segment

→ developments in China

→ comments on AI monetization

→ management’s overall outlook

These factors will likely determine not only Apple’s next direction but also the short-term sentiment across major tech companies.

Are you planning to trade the $AAPL results, or will you rather wait for the market to settle?

You can find the English version of this post on my eToro profile. If you want to follow me there or copy my USD portfolio, I’d appreciate it!