I'd like to look into Threads. A platform that was supposed to compete with Twitter and was launched on July 31st of this year.
Fresh estimates show that the app's engagement has dropped to new lows.
The daily number of active Threads users has fallen by 82% since launch, with only eight million users visiting the app every day. That's the lowest level since the day the app launched, when the daily active user count peaked at about 44 million, market research firm Sensor Tower said.
Sensor Tower also added that people are also spending less time on the platform.
As of Aug. 1, the average daily time spent on Threads has dropped to just 2.9 minutes per day in an average of 2.6 sessions per day... No kudos.
Mark Zuckerberg was positive about Threads in his latest earnings call, but probably so much for the platform that it will "bury Twitter".