Take-Two has launched pre-orders for GTA VI.

A billion dollars in pre-orders per hour. And the game hasn't even been released yet.

What interests me more than these one-off figures is what it will be like in a year. GTA Online sustained Take-Two's margins for years after GTA V's release – microtransactions, DLC, the whole economy around the game. If VI catches on similarly, this is just the beginning, not the peak.

On the other hand – the market loves hype, and hype sometimes gets priced in before the hard numbers arrive. Rockstar has a history of delays, so any hiccup around launch can quickly cool sentiment. And $TTWO is definitely not a cheap stock even without GTA VI priced in.

So I'm more likely to wait for the official launch and the first GTA Online numbers. But I'm watching it closely.

What are your thoughts on the video game industry and the release of GTA VI?