NIO's unique strategy to build a giant following of fans and shareholders

Chinese companies can certainly be different from European or American ones, as Asia has a specific mentality, as evidenced by the activities of $NIO . Nio is building part of their strategy on building fierce brand loyalty, which may be a determinant of their long-term future success.

How one Chinese EV manufacturer is winning the hearts of EV owners.

NIO representatives recently announced which NIO DAY 2022 location they have decided on, and it's Hefei in China's eastern Anhui province, but only after loyal customers from across the country competed to nominate their locations. Promotional posters were designed, local authorities were attracted, video clips were produced and even free gifts were sent out. A shortlist of 10 and then 3 cities was drawn up, with Hefei eventually winning out over the southern city of Guangzhou and the central city of Xi'an.

https://www.youtube.com/watch?v=WakRYsb7i5M&ab_channel=CnEVPost

NIO DAY

• The event, called Nio Day, was originally introduced by the…